Working as a team: outside research suppliers play a more critical role in delivering timely, actionable information

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Magazine
    Publication Date:
    2000-11
    URL:
    http://www.newscientist.com/editorial/editorial_22631.html
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11468
    Journal Title:
    Agri Marketing
    Journal Title Details:
    38(10): 26-30
    Subject Term:
    advertising research, communication research, market analysis, marketing research, research methods, research needs, and research projects

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