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Agricultural advertising on the Internet: Good investment or not?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hogan, Miller (main author)
Format:
Conference proceedings
Publication Date:
2000-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112
Subject Term:
advertising, communication planning, Internet, media effectiveness, media selection, WWW (World Wide Web), e-commerce
Notes:
Presentation by Miller Hogan, Bader Rutter Associates, Broolefield, Wisconsin, at National Agri-marketing Association meeting, Kansas City, Missouri.