Evaluation of fluid milk and cheese advertising, 1984-96

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blaylock, James R. (author / U.S. Department of Agriculture), Blisard, N. (author / U.S. Department of Agriculture), Blayney, D. (author / U.S. Department of Agriculture), Chandran, Ram (author / U.S. Department of Agriculture), and Smallwood, D. (author / U.S. Department of Agriculture)
    Format:
    Report
    Publication Date:
    1997-12
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10254
    Journal Title:
    Technical Bulletin Number 1860
    Subject Term:
    advertising, commodity promotion, and dairy
    Notes:
    35 p.

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