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RSVIP: how do you determine what percent of budget goes into broadcast?

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1984-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, media selection, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.