Why farm radio marketing plans fail

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cech, D. (author)
    Format:
    Archive
    Publication Date:
    1962-02-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09809
    Subject Term:
    advertising, media effectiveness, radio, radio programs, and rural broadcasts
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Past Presidents, 1944-85. Presented at Chicago Area Agricultural Advertising Association. February 5, 1962. 4 p.

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