Why farm radio marketing plans fail
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cech, D. (author)
- Format:
- Archive
- Publication Date:
- 1962-02-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09809
- Subject Term:
- advertising, media effectiveness, radio, radio programs, and rural broadcasts
- Notes:
- National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Past Presidents, 1944-85. Presented at Chicago Area Agricultural Advertising Association. February 5, 1962. 4 p.
