How can we better evaluate the effectiveness of our programming efforts?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1989-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09583
    Journal Title:
    CHATS
    Journal Title Details:
    50(7) : 14
    Subject Term:
    evaluation, media effectiveness, program evaluation, radio programs, rural broadcasts, and radio methods
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

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