« Previous | of | Next »

How can we better evaluate the effectiveness of our programming efforts?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Modlin, Dan (main author)
Format:
Journal article
Publication Date:
1989-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
evaluation, media effectiveness, program evaluation, radio programs, rural broadcasts, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center