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Science-based TV spots: educating the public about forestry

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hino, J.C. (main author), Jensen, E.C. (author), College of Forestry, Oregon State University
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101
Subject Term:
audience analysis, audience research, campaign planning, campaigns, communication planning, environment communication, forestry, public attitudes, public information, television