Rating those commodity TV commercials

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ross, Robert (author)
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08461
    Journal Title:
    Progressive Farmer
    Journal Title Details:
    105 (3) : 30-31
    Subject Term:
    commodities, communication, content analysis, costs, media effectiveness, and television

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