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Mass media food advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Boehm, William T. (main author), Connor, John M. (author), Gallo, Anthony E. (author)
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99
Subject Term:
advertising, food, marketing techniques, mass media, retail promotion
Notes:
Evans, AgComm teaching