Promotions keep punching : research defends effectiveness of "real people" beef campaign

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamp, Greg (author)
    Format:
    Journal article
    Publication Date:
    1989-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08285
    Journal Title:
    Top Producer
    Journal Title Details:
    6 (2) : 44-45
    Subject Term:
    advertising, campaigns, commodity promotion, and meat
    Notes:
    Evans, AgComm teaching

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