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Research shows p.o.p. boosts sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1988
Published:
USA: Beef Industry Council of the Meat Board, Chicago, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08283
Journal Title:
The Beef Promotion Bull Horn
Journal Title Details:
March 4, 1988 : 1
Subject Term:
buying behavior
,
meat
,
nutrition information
, and
retail promotion
Notes:
Evans, AgComm teaching
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