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Advertising evaluation : seven concepts and a model

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Hui-Shung (main author), Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97
Subject Term:
advertising, advertising research, buying behavior, commodity promotion, concepts, models, selling
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.