Media buying becomes more customized

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    1993-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07453
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (4) : 34-36
    Subject Term:
    advertising agencies, agribusiness, audience analysis, cost recovery, marketing research, and media selection
    Notes:
    James F. Evans Collection

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