- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lumpp, Jim (author), Niemi, Carol (author), and Sawyer Riley Compton, Inc., Atlanta, GA; Sawyer Riley Compton, Inc., Atlanta, GA
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- USA: Niles, IL : Century Communications Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07444
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 31 (3) : 36
- Subject Term:
- advertising research and audience research
- Notes:
- James F. Evans Collection
