Brader, Charles R. (author), Kesecker, Kevin M. (author), Ricker, Harold S. (author), and Brader, Ricker: Agricultural Marketing Service U.S. Department of Agriculture; Kesecker: Economist, Economic Research Service, U.S. Department of Agriculture
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06467
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 343-354