Health concerns and changing consumer attitudes toward characteristics of dairy products : a selected analysis of the attitude, usage, and trends survey data (AUTS), 1976-1988

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hahn, David E. (author), Thraen, Cameron S. (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06461
    Subject Term:
    advertising research, attitudes, consumers, dairy, models, and trends
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 261-275

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