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Newspaper advertising of apples in North Carolina : characteristics and comparisons across cities and time

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ghura, Dhaneshwar (main author), Schrimper, Ronald A. (author), Department of Economics, North Carolina State University, Raleigh, NC
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising research, commodity promotion, newspaper, North Carolina, USA
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 3-23