The intensity of advertising and other selling expenses in food and tobacco manufacturing : measurement, determinants, and impacts

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coonor, John M. (author), Weimer, Scott (author), and Connor: Associate Professor, Department of Agricultural Economics, Purdue University, West Lafayette, IN; Weimer: Kellogg Company
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06182
    Journal Title:
    Agribusiness
    Journal Title Details:
    2 (3) : 293-319
    Subject Term:
    advertising and commodity promotion

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