Market research evaluation of generic product promotions : the U.S. wheat / Korean bakers case

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Branson, Robert E. (author / President, Branson Research Associates, Inc.; Professor Emeritus, Department of Agricultural Economics, Texas A&M University) and President, Branson Research Associates, Inc.; Professor Emeritus, Department of Agricultural Economics, Texas A&M University
    Format:
    Conference paper
    Publication Date:
    1991-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06162
    Subject Term:
    commodity promotion and South Korean
    Notes:
    James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 130-145

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