- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burk, Jim (author), Fry, Roger (author), Minja, Lynn (author), and Burk, Minja: Extension Communication Consultant, Communications Branch, Saskatchewan Agriculture; Fry: Director, Communications Branch, Saskatchewan Agriculture
- Format:
- Book chapter
- Publication Date:
- 1984
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05650
- Subject Term:
- advertising, broadcasts, communication techniques, communicator effectiveness, direct mail, exhibits, extension, oral communication, and print media
- Notes:
- In: Blachburn, Donald J., ed. Extension handbook. Guelph, Canada : University of Guelph, 1984. p. 106-115