Beyond slogans : a serious new role for radio

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, William (author / Vice President and Associate Director of the Academy's International Division) and Vice President and Associate Director of the Academy's International Division
    Format:
    Journal article
    Publication Date:
    1982-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04488
    Journal Title:
    Development Communication Report
    Journal Title Details:
    37 : 2, 3
    Subject Term:
    campaign planning, campaigns, communication planning, development, development communication, health information, media effectiveness, radio, radio programs, rural development, social marketing, health, Gambia (Africa, Western), and Honduras (Latin America; Central America)

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