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Beyond slogans : a serious new role for radio

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Smith, William (main author / Vice President and Associate Director of the Academy's International Division), Vice President and Associate Director of the Academy's International Division
Format:
Journal article
Publication Date:
1982-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication planning, development, development communication, health information, media effectiveness, radio, radio programs, rural development, social marketing, health, Gambia (Africa, Western), Honduras (Latin America; Central America)