- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manoff, Richard K. (author / Head of an advertising agency in New York) and Head of an advertising agency in New York
- Format:
- Journal article
- Publication Date:
- 1983-12
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: C04340
- Journal Title:
- Agricultural Information Development Bulletin
- Journal Title Details:
- 5 (4) : 9-12
- Subject Term:
- advertising, communication planning, development, development communication, nutrition education, persuasion, rural development, and social marketing
- Notes:
- See C04338 for original, INTERPAKS Collection
