- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reiss, Alan (author / Senior Vice President, Creamer, Inc.) and Senior Vice President, Creamer, Inc.
- Format:
- Journal article
- Publication Date:
- 1982-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04291
- Journal Title:
- Marketing and Media Decisions
- Journal Title Details:
- 17(10) : 85-89
