Doane/Telmar link points to new "impact" norms

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1981-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04275
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(3) : 106-110

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