- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
- Format:
- Journal article
- Publication Date:
- 1981-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04274
- Journal Title:
- Marketing and Media Decisions
- Journal Title Details:
- 16(2) : 90-92
