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Implications of perceptions on marketing : it's a two-way street

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Jane (main author / Executive Director, California Beef Council), Executive Director, California Beef Council
Format:
Conference paper
Publication Date:
1988-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72
Notes:
James F. Evans Collection, Mimeographed, 1988. 4 p. paper from the Public Perception Workshop; 1988; Washington D.C.