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Generic advertising plan for navels derailed (California, oranges)
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA: Los Angeles, CA : California Citrograph Publishing Co.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03008
Journal Title:
Citrograph
Journal Title Details:
66(8) : 200
Subject Term:
advertising research
,
commodity promotion
,
food
, and
product promotion
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