Seasonality in the consumer response to milk advertising with implications for milk promotion policy

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author), Kinnucan, Henry (author), and Kinnucan: Assistant Professor of Agricultural Economics, Auburn University; Forker: Professor of Agricultural Economics, Cornell University
    Format:
    Journal article
    Publication Date:
    1986-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01421
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    68 (3) : 562-571

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