- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Damrow, Dick (author / Mark Morris & Co., Inc., Minneapolis) and Mark Morris & Co., Inc., Minneapolis
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01036
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 19(9) : 62, 64-65
- Subject Term:
- adoption process, advertising, agribusiness, appeals (message), buying behavior, call-in, communication planning, direct mail, and feedback
- Notes:
- AgComm Teaching
