- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00981
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 18(7): 24, 26, 28
- Subject Term:
- agribusiness, appeals (message), awareness of innovations, education effects, face-to-face communication, farm managers, sales methods, sales promotion, selling, and target audience
- Notes:
- AgComm Teaching
