The pleasures of pretesting

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00917
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(3):36
    Subject Term:
    advertising, advertising agencies, and pretests
    Notes:
    AgComm Teaching

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