Encouraging co-op advertising participation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00908
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(9): 44, 48
    Subject Term:
    agribusiness, co-operative advertising, communication planning, group advertising, incentives, and retail promotion
    Notes:
    AgComm Teaching

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