- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mauzey, M.L. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00862
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(1) : 32, 34-35
- Subject Term:
- agribusiness, audience analysis, campaign planning, chemicals, communication planning, farmer self-image, print media, and public relations
- Notes:
- AgComm Teaching
