- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cummins, M.L. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00843
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(3) : 44-45, 48-49
- Subject Term:
- advertising research, agribusiness, audience research, baseline research, communication research, evaluation, market analysis, media research, pretests, and research methods
- Notes:
- AgComm Teaching
