Comments on Tisdell's critique of Nerlove-Waugh theorem concerning optimal advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schrimper, R.A. (author)
    Format:
    Journal article
    Publication Date:
    1977
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00386
    Journal Title:
    Review of Marketing and Agricultural Economics
    Journal Title Details:
    45(4): 186-189
    Subject Term:
    advertising research and economic information
    Notes:
    Phase 1

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