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Relative effectiveness of combinations of radio, slide show and film show : an experimental evidence

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rajanna, B. (main author), Siddaramaiah, B.S. (author)
Format:
Journal article
Publication Date:
1984
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49
Subject Term:
audience research, communicator effectiveness, farmers, India, media mix, radio, slides, visual communication
Notes:
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