The effectiveness of apple advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eckert, Neal E. (author / Cornell University) and Cornell University
    Format:
    Report
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05464
    Subject Term:
    advertising research, commodity promotion, fruit, and marketing research
    Notes:
    Evans, AgComm teaching, Mimeographed, [1964?]. 4 p. Summary of Ph.D. work.

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