Quantitative analysis of various promotional alternatives

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05442
    Subject Term:
    commodity promotion, cost recovery, economic research, marketing research, and retail promotion
    Notes:
    AgComm teaching, Evans, Mimeographed, 1971. 12 p. Presented at Sales Promotion Research Workshop sponsored by the Association of National Advertisers, Inc., New York, NY, April 21, 1971.

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