Measuring the impact of promotion

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1965
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05437
    Subject Term:
    commodity promotion, economic research, farm products, and marketing research
    Notes:
    AgComm teaching, Evans, Mimeographed, 1965. 11 p. Presented at the Advertising and Promotion Workshop, Virginia Polytechnical Institute, Charlottesville, VA, July 21-23, 1965.

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