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Measuring the information source-credibility with paired comparison technique

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shankariah, Ch. (main author), Singh, K. N (author)
Format:
Journal article
Publication Date:
1968
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43
Subject Term:
adoption, credibility (sources), diffusion, India, influences, information sources
Notes:
Evans, cited reference