The scientist as a referent in the communication of new technology

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beal, George M. (author), Rogers, Everett M. (author), and Professor, Department of Economics and Sociology, Iowa State College, Ames, IA; Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University, Columbus, OH
    Format:
    Journal article
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04715
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    22(4) : 555-563
    Subject Term:
    attitudes, credibility (sources), farmers, image, innovations, scientists, and technological advancement

    Tools