Economic effectiveness of brand advertising programs for Florida orange juice in European markets

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Forsee, Fred (main author), Lee, Jonq-Ying (author), Myers, Lester H. (author), Lee: Research Economist, Florida Department of Citrus and Adjunct Assistant Professor of Food and Resource Economics, University of Florida; Myers: Economic Research Director, Florida Department of Citrus and Adjunct Professor of Food and Resource Economics, University of Florida; Forsee: International Marketing Manager, Florida Department of Citrus

Format:

Report

Publication Date:

1979-08

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 36

Notes:

Phase II, Gainesville, FL : Economic Research Department, Florida Department of Citrus, University of Florida, 1979. 46 p. (ERD Report 79-1)