Measuring advertising decay

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    1976
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 35 Document Number: B03682
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    16(4) : 37-41
    Notes:
    James F. Evans Collection

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