The grocery shopper and food specials: a case of subjective deception?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkinson, J.B. (author) and Mason, J. Barry (author)
    Format:
    journal
    Publication Date:
    1974-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 20 Document Number: B02232
    Journal Title:
    Journal of Consumer Affairs
    Journal Title Details:
    8 (1): 30-36
    Subject Term:
    advertising, buying behavior, and consumers
    Notes:
    copy in ACDC files

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