How to write effective radio copy : 37 practical rules, and an account of the influence on listener behavior of copy written in accordance with these rules
Richards, T.D., Jr. (author / Cornell University, New York State Colleges of Agriculture and Home Economics) and Cornell University, New York State Colleges of Agriculture and Home Economics
Format:
Thesis summary
Publication Date:
1951
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01991
#941, Harold Swanson Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, NY : Cornell University, New York State College of Agriculture and Home Economics, Department of Extension Teaching and Information, 1951. 36 p. Summary of a master of science thesis.