Prestige leaders and family friends as communicators

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mathur, P.N. (author)
    Format:
    Journal article
    Publication Date:
    1967
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01870
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    3 (1/2) : 55-60
    Subject Term:
    adoption behavior, communicator effectiveness, face-to-face communication, India, and opinion leaders
    Notes:
    Evans, cited reference

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