What's in it for me? or Motivation and communication

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swanson, Harold B. (author)
    Format:
    Journal article
    Publication Date:
    1975
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01204
    Journal Title:
    AAACE
    Journal Title Details:
    58 (4): 3-10
    Subject Term:
    audience analysis, buying behavior, extension communication, information services, and persuasion
    Notes:
    AgComm Teaching

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