20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 22-23 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine.
Malone, Violet M. (author / Professor of Extension Education, University of Illinois) and Professor of Extension Education, University of Illinois
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03495
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 206-217
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11997
Journal Title Details:
1 page
Notes:
RIRDC completed projects in 1997-98:human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia, 1998
Williams, Shannon (author), Jensen, K. Scott (author), Cheyney, Charles (author), Hawkins, James (author), Gray, C. Wilson (author), Shewmaker, Glenn (author), Griggs, Thomas (author), and Gerrish, James R. (author)
Format:
Journal article
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29211
