Describes early activities at the University of Wisconsin to help students prepare for careers in agricultural journalism. The articles describes activities of a student club organized by J. Clyde Marquis, editor of the Wisconsin College of Agriculture and Experiment Station.
Describes the first agricultural journalism course offered at the University of Illinois. It was taught during second semester 1907, featuring agricultural editors as guest lecturers. "The demand for trained workers in this line is considerable and the managers of agricultural journals assert that the average student from college is of little value in a newspaper office. This is largely due to the fact that he has had absolutely no instruction in work of this kind. Very naturally, he is all at sea when he accepts a position on an agricultural paper."
Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."
