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72. A Western Fanfare
- Collection:
- Concert Programs (SOM)
- Contributers:
- Ewazen Eric (composer), Albert P. Lube (arranger), Sublantas Quintet (performer), Wesley Carroll (trumpet), Justine Kerscher (trumpet), Victoria Tompkins (horn), Walker Cook (trombone), Charles Price (tuba), and Anna Marshall (coach)
- Performance:
- Performance
- Performance Date:
- 2019-04-18
- Location:
- Music and Performing Arts Library, University of Illinois
- Concert Program:
- 2019 Jan-May Pt. 2 p. 306
73. A beginner's guide to corporate social responsibility
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abdaladze, Nino (author)
- Format:
- Article
- Publication Date:
- 2019-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12115
- Notes:
- Online from website of the Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, Arizona. 2 pages., Article cites definitions that include corporate social responsibility (CSR) as a sense of responsibility toward the community and the environment that companies incorporate into their business models. Includes resources that journalists can use to report on CSR. Identifies a source of data about the top 100 companies with the best CSR reputation.
74. A case study of two successful social marketing interventions to promote 1% low-fat milk consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- John, Robert (author), Finnell, Karla Jaye (author), and Scott-Kaliki, Meredith S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10520
- Journal Title:
- Social Marketing Quarterly
- Journal Title Details:
- 25(2): 137–159
- Notes:
- 23 pages., via online journal., This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahoma City media market (OKCMM), which covers most of the western portion of the state of Oklahoma. The program evaluation was based on a quasi-experimental comparison-group design that compared milk sales in the OKCMM with the Tulsa media market (TMM) supplemented by a pre- and post-intervention telephone survey of Supplemental Nutrition Assistance Program recipients. The program evaluation revealed that 1% milk sales significantly increased 15% from before to after the intervention ended in the OKCMM compared to a smaller increase in the TMM. In 2014, the second intervention, Choose 1% Milk: A Healthy Family Choice, was implemented statewide using three experimental conditions. The intervention resulted in a 42.9% statewide increase in 1% milk sales from before to after the intervention ended. In this article, we describe the use of the marketing mix in the planning, implementation, and summative evaluation of both interventions, including strategic decisions that provide insight into efforts to influence behavior at the population level.
75. A community approach: digital innovations for extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bascombe, Keron (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11612
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 26-28
- Notes:
- 3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
76. A comparative content analysis of news stories and press releases during the 2015 Blue Bell ice cream recall
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Calley, Brandyl Brooks (author), Meyers, Courtney (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10814
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.
77. A content analysis of antibiotic use in livestock in national U.S. newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-18
- Notes:
- 18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
78. A farming community's perspective on nutrient loss reduction
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marks, Benjamin (author) and Boerngen, Maria A. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11379
- Journal Title:
- Agricultural and Environmental Letters
- Journal Title Details:
- 4 : 190004
- Notes:
- 4 pages., Online via Directory of Open Access Documents (DOAJ)., In interviews, "...a group of 'conservation-minded' Illinois farmers revealed that while they are not necessarily familiar with the Illinois Nutrient Loss Reduction Strategy (NLRS), they are concerned with nutrient loss and are taking steps to address those concerns." However, authors observed that added efforts may be required to encourage adoption of the best management practices recommended by the strategy. The study also identified information sources farmers trust in making such decisions.
79. A land-use map heard all around social media "here's how america uses its land"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeLong, Karen L. (author) and Hughes, David (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12246
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- Vol. 1, Iss.3
- Notes:
- 3 pages, Figure 1 above appeared on July 31, 2018, in Bloomberg. Bloomberg tweeted this graphic on August 13, and twenty-four hours later it had been retweeted by 84 twitter accounts and “liked” 118 times. Chances are you have seen this graphic on your social media newsfeed (e.g., Facebook, Twitter) by now. It is a novel idea to portray how U.S. land use could be represented across the United States. However, to the casual observer, which is most everyone viewing a graphic on social media, this graphic is misleading.
80. A meta-analysis of social marketing campaigns to improve global conservation outcomes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Green, Kevin M. (author), Crawford, Brian A. (author), Williamson, Katherine A. (author), and DeWan, Amielle A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10531
- Journal Title:
- Social Marketing Quarterly
- Journal Title Details:
- 25(1) 69-87
- Notes:
- 19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.